Organic Agriculture (OA) is an increasingly important part of the food and agriculture industries in the traditional member states. Public awareness on environmental issues, as well as food safety and quality, have brought forward OA as an agricultural approach that can not only produce safer products but is environmentally sound too. Due to the particularities of the agricultural sector though it is difficult to promote the new culture of sustainable agricultural production to its stakeholders.

Nevertheless, in countries such as Turkey and Spain the uptake of OA practices and techniques is still developing. Among others, the reasons for these countries lagging behind can be found in the slow introduction of OA topics as a priority of academic and vocational educational systems of all levels that contribute to the education of agricultural professionals. Large international organizations (Food and Agriculture Organization of the United Nations, International Federation of Organic Agriculture Movements), as well as non-profit associations such as the Soil Association  in UK, drive their own awareness and education initiatives for the promotion of OA in countries around the world. In addition, there have been during the past few years, several pilot actions that have increased the production of e-learning content on OA theory, methods and practices (such as the EcoJob-AP project, the BIOAGRO eContent project, the Organic.Edunet project, in which members of this consortium have participated).

Such initiatives have various goals and are implemented in different socio-cultural and linguistic contexts. For instance, they may aim at promoting OA and educating producers/farmers and consumers about its benefits, or may focus on the training of agricultural professionals about the theory, methods and practices of OA. In several occasions they have been proven successful, and they could be appropriate candidates for transfer in new contexts and/or new countries. In this direction, Organic.Mednet aims to use existing results as a basis so that it appropriately adapts, transfers and validates them for training new user groups (such as young and unemployed agricultural professionals).